How To Spot The Sleazy Factor In Your Sales

Nobody wants to be that sleazy sales person. You know the type, right? It’s not so much about how they look, but how they make you feel as a customer. 

 

It’s an icky, yucky feeling. And it’s not a feeling you want your ideal clients to have about you and your business. 

 

This is a really important topic for any entrepreneur who wants to learn how to sell in the right way. Because that’s the only way to make a real impact with your business. 

 

And it’s crucial to get honest with yourself and be aware of what your ideal clients are experiencing when you’re making sales. 

 

So are you ready to take the sleazy test? To run some diagnostics on your business? 

 

Here are 2 red flags to regularly be on the look out for and one sign that you’re on the right track to confidently making more sales without the sleazy factor. 

 

 

 

Can you imagine that typical sleazy salesman - the guy with the big coat jacket and the watches inside? It’s quite an extreme example of being sleazy. 

 

You’re obviously not going to launch your first sales pitch in a big brown coat jacket to strangers on the street. 

 

In reality, sleazy selling is a little bit more gray. But there is a fine line, and you may not always get it right on your entrepreneurial journey.

 

 

It can start with your attitude. Are you desperate to make a sale? Do you really need someone to buy your thing?

 

Does your pitch include some big claims like “It’s the most fantastic thing ever” or "This will be the solution to all of your problems!”

 

Consumers know what those sales attempts look like and feel like and they don’t like it.

It’s important to always come back to the ABC’s of sales if you find yourself slipping into the sleazy. 

 

Learning how to sell in the right way is a journey. It doesn’t happen overnight. So keep practicing your message with confidence, and focusing on making an impact with your ideal clients.

 

 

When you’re trying to sell ice to Eskimos, and not putting your ideal clients’ needs at the center of the conversation, you’re setting yourself down the sleazy spiral. 

 

 

Are you just after making the quick sale? Remember, you might get that cash in the bank, but it’s not going to make an impact if you are not the solution to their problem. 

 

When you’re not the solution to someone’s problem, don’t try fit yourself into that space to make a quick buck. Think about who you can confidently recommend them to that will really make an impact on their life. 

 

Because if they’re not getting value from you or they don’t need what you’re selling, then they’re not going to buy from you again. 

 

Chasing down clients is a red flag that you might be using some sleazy tactics when you’re making sales. Learning how to sell the right way is about learning to understand your clients’ needs and what will have the biggest impact on them, not your bank balance. 

 

 

Do clients stay with you for a long time? Does your name get passed on to their friends who are also your ideal clients? 

 

Having long-term clients and getting referrals is something to celebrate. Don’t overlook this massive sign of success in your business. 

 

It means you're delivering the right solution to the right people when they need it. You’ve been serving them well, and it’s a big sign that there hasn’t been any sleaziness involved. 

 

So the opposite of the sleazy spiral is also true: The more sales you make, the more impact you can make, and the more sales you can make. It goes in a circle.

 

Learning how to sell in the right way starts with your current clients. Focus on serving them with confidence and making an impact on their lives and businesses. This is the key to making more sales and not being sleazy about it.

 

 

 

Our Groundwork Brigade is the perfect place to challenge yourself, be accountable and learn new skills about how to sell in the right way, and say goodbye to sleazy tactics for good. 

 

It’s a community of entrepreneurs learning how to build a relational business using irresistible marketing strategies, tailored around your individual needs, in a group setting, with lots of accountability and support.

 

If you missed the conversation between Kim and Kerry on their podcast Buckets and Boom Gates, you can catch it here.

 

To connect and find out more about Kim or how to create a sexy business for a sexy life, you can reach her and the My Sexy Business Team at www.mysexybusiness.com 

 

And to connect with Kerry Zarb go straight to her website www.kerryzarb.com and you’ll find her there!