The Sound Of Crickets 

Welcome to the BBG Studio with your hosts Kerry Zarb and Kim White as we discuss the loud sounds of silence in business.

Like a cricket choir, no noise in our entrepreneurial adventure can be deafening and cause panic.

Responding to no sales, no engagement, or no feedback can surface our insecurities as business owners. Join us as we discuss...

• silence in your business is a 'tell sign'
• pay attention to silence
• creative and amusing ourselves doesn't always translate to others resonating
• when you change things often they may be waiting to see if they can trust you
• constantly looking for new people without taking care of who you already have
• feedback with the right intention can change the world
• feedback can be hard to give and hard to receive
• sales are a litmus test
• as our insecurities go up, we think we have to add more to make sure they want it

Panicking over the 'crickets' or silence in our businesses can lead to making it even harder for someone to trust us or to buy from us.

It's important to use the right strategy to counteract the silent moments and build effective marketing campaigns that lead to sales and long-term relationships.

Be open to feedback from the right people who are willing to be honest and kind.

We are here to support YOU!

Kerry & Kim

We would love to invite you to our monthly Open House for Groundwork Brigade Mastermind on the first Wednesdays at 10:30am Central and Thursdays at 4:30am Central. Check it out here