3 Top Tips for Creating a Killer Business Website
Sep 27, 2022
3 Top Tips for Creating a Killer Business Website
We live in a digital world where we can purchase new products, keep up to date with what is happening across the globe and follow the latest trends - all with the click of a button.
And in this age of super efficient technology, there is an important, powerful marketing tool that your business cannot do without.
Do you know what it is?
A website that adds credibility to your business and strengthens your brand.
Business owners are quickly starting to see the importance of having an online presence that draws and maintains lifelong, loyal clients.
Your website is often the first point of contact with a potential client. Before they see your physical store or speak to your team, they will view your website. And you want their first impression to be a good one.
So what makes a website GREAT? What will make your business website convert and sell?
A great website has 3 features. It is informative, well-designed, and regularly updated.
So let’s unpack these 3 ways to build a quality website that will contribute to the growth and success of your business.
A Killer Website is Informative
- Who are you? Potential clients want to know the faces behind the brand. Use quality photographs to introduce the team and include some facts about each team member too!
- What do you offer? Communicate, without any confusion, the product or service your business offers.
- Where can clients purchase your products or services? Are you solely online, or do you have a physical store address? Make these details clear and easy to find on your website.
- When (and how) can clients reach you? Make it easy for your clients to engage with you by offering multiple contact points: phone, email, social media and maybe an easy-to-use contact form. Primarily you need to ensure that all contact information is readily available on an easy-to-find contact page—if not every page of your website.
Make it clear, on your landing page and every other page on your website, WHAT your business is all about.
A Killer Website is Well Designed
Your website could be your potential client’s first or only impression of you and your business. So ensure that your site works quickly, effortlessly and as expected.
For an excellent client-centered and user-friendly website, try the following:
- Keep it uncomplicated - Allow for an uncluttered, functional space where you highlight just the essentials. Simple sells.
- Brand consistency -You need to have color and font cohesion. Be creative but stick to your brand format.
- Create logical navigation - Menus should be clearly labeled, and drop-downs should be direct and concise. Everything on your website should follow logically with no loose ends.
- A powerful call to action - Be specific. What is it that you want your clients to do on your website? Do you want them to Shop now? Join this program?
- Optimized for mobile - Make sure your website looks good and works on all platforms.
A Killer Website Is Updated Regularly
A quality website needs quality content.
Quality content is accurate, relevant and updated regularly. Yes, this will take time and investment from your side and, NO, your business cannot do without it.
Ensure that your content is well polished with no spelling or grammatical errors. Improve your SEO strategy by regularly adding fresh content like blogs and social media updates.
Simply having an online presence is not enough in this digital age. Your website is no longer just an extension of your brand - it is your brand.
It’s your chance to turn first-time viewers into lifelong, loyal clients with just a click of a button. What are you waiting for?
Don’t have a website yet?
Or maybe you do, but it’s not a KILLER website that’s going to help you sell and convert.
Not to worry, because we can recommend the most incredible platform to create a beautiful website with no coding skills required.
With a Kajabi website you can host your courses and coaching sessions, post your podcasts and blog posts, and connect with a community of entrepreneurs just like you. Plus, their price tag is unbeatable for everything you get.
Check out our website for the next steps to launching your own Kajabi website and joining our online Kajabi support group. You won’t regret it.
